Why this company exists
We started Cuelora to build tools we wished existed — software that assumes theaters do not have reliable showtime internet, that audition systems should be usable by a volunteer casting chair, and that accessibility reporting should be something operations teams can hand to a board without a PowerPoint rebuild.
Two products, narrowly scoped, prioritized for the specific workflows of live theater. That is the whole mission.
Where we work
Cuelora is based in Baltimore, Maryland. Our goal is to serve American theaters well, and to be easy to reach when something breaks.
How we make money
Two ways, both simple. Perpetual license sales for the Caption System. Monthly subscription revenue for Cuelora TDP. No hidden revenue streams — no data sales, no advertising, no "enterprise tier" with features that should be standard. If you are paying us, you know exactly why.
What we do not do
We do not build concert ticketing, audience CRM, donor management, or season-planning tools that go beyond the audition workflow. These are all good ideas — they are just not our ideas. The theaters we serve are better off with best-of-breed tools for each specific need than with a "theater platform" that does six things badly.